$12K Content Challenge: Live Streaming [Video and Graphics]

Item Tagging Code: Stream2020

Did you know that over the last 90 days, Stock Video items with the tags ‘Twitch’ have been licensed 6x more frequently per day than general items, while Video Templates with the same tag have been licensed 1.4x more frequently!

This is one of the reasons our latest challenge is focused on Streaming. We’re opening it up to all video and graphics authors, across Market and Elements, and giving away $12,000 in prizes! You’ve got 8 weeks to show us your stuff, starting today, so let’s get into it! 

What is Live Streaming? 

In the past, when people discussed ‘live streaming’ it was often in relation to video games and eSports. But over the years, and with the growing popularity of platforms such as Twitch and Facebook Live, what people want to stream, watch and interact with has expanded. 

Of course, people still love to stream and watch games, but you could also:

  • Teach people how to play an obscure musical instrument
  • Host a daily local news chat
  • Cook, eat and review strange foods
  • Build scale models of anime robots
  • Carve large pieces of wood into furniture or art, or
  • Simply walk around Tokyo at night with a point of view (POV) camera.

Many of the topics above fall into the rising category of IRL (in real life) streaming, and as these topics and personalities expand, so do the media requirements of streamers. They’re after a style that speaks to their content and audience, and to be able to incorporate that style across their assets such as logos, subscriber pop-ups, intros and overlays. 

Although many of the top streamers on these platforms are still gamers, many IRL streamers are getting up to tens of thousands of followers, and this will only continue to grow as more people discover this content online! 

Why Live Streaming? 

This content isn’t going to disappear any time soon, in fact Twitch is now the biggest live streaming platform in the world, with over 9.3 billion hours watched! It’s also growing by the year, with a 99% increase in hours watched from April 2019 to April 2020 (1,971bn to 3,934bn  hours) according to techjury

Those numbers are too big for my mind to understand, but what I do know is that customer searches for streaming assets and platforms on Envato have been growing year on year, and it’s an area that still has a lot of room for growth and opportunity! 

So, How Does the Challenge Work?

Who can get involved?

This latest challenge is open to Video and Graphics authors on both Market and Elements.

We’re looking for items within the categories of:

  • Graphics
  • Graphic Templates (or Web Elements in Market)
  • Video Templates, and
  • Stock Video (Motion Graphics)

I’ll go into more detail below around the specific in-demand subcategories of each!

When can I enter?

The challenge will begin on Thursday 24th September and run for 8 weeks, with final submissions being accepted on Thursday 19th November, at 11:59pm Melbourne, Australia time. Given the complexity of some of the item types, we wanted to allow more time for you to create some amazing items!

How do I enter?

It’s easy! Simply submit an item (or items) during the challenge dates, and make sure: 

  • You include the metadata tag ‘Stream2020’. *
  • It’s a brand new item, not currently on Market or Elements. 
  • It’s submitted in one of the four categories (Graphics, Graphic Templates/Web Elements, Video Templates or Stock Video).

*Please remember that in addition to tagging your item with the primary contest tag Stream2020, you will also need to tag your item(s) with the relevant keywords that your content is related to (plus any other relevant tags) if it makes sense to do so.

What can I win?

We will be giving away $12,000 in prizes! There will be: 

  • 1 winner and 1 runner up in each of the four categories (Graphics, Graphic Templates/Web Elements,  Video Templates and Stock Video), for both Market and Elements; so
  • 16 winners in total
  • Winners in each category will win $1,000, and runners up will receive $500!

What Are We Looking For?

We’ve gathered together our search and sales trends and have found a few areas, and terms, that have seen growth over the last few months to a year. They include;

  • Twitch
  • OBS
  • eSports
  • Gaming
  • Facebook Live
  • Instagram Stories

These, of course, are just an indication of the areas of interest. Have a think about newer, or related platforms and themes you could also focus on.

Below are the specific in-demand item subcategories relevant to Streaming, and this challenge.


  • Banners
  • Overlays
  • Logos
  • Icons

Consider the different types of banners and overlays that streamers could be using, keeping in mind the above trends, as well as the variety of streaming around today. 

We recently introduced an eSports logo creative brief for Placeit. You’re welcome to upload new eSports logos as part of this challenge, but please note that the amount of content in this category is currently serving our customer’s needs.

We’d recommend focusing on other styles of logos, such as for lifestyle streamers. If you do decide to upload new logos in an eSports style specifically on Elements, make sure to read the brief rules and tag it correctly so it can also be considered for Placeit (use tag: PlaceitGamingLogo)!

Graphic Templates/Web Elements

  • Templates
  • UX/UI
  • comment box, chat etc.

For graphic templates, think digital flyers for live stream concerts, or perhaps YouTube covers for regular lifestyle live-streamers. Other ideas are graphic overlays for live streams, or even creating UX/UI kits that include comment boxes, chat icons and more. 

If you’re a UX/UI designer who wants a better understanding of how, and what, you could create, check out our Tuts+ tutorial on How to Make Twitch Panels! You can also learn How to Create a Twitch OBS Stream Overlays in Photoshop.

For some more inspiration on Graphics and Graphics Templates/Web Elements, check out our Graphics Specialist Kate’s collection here!

Video Templates

  • Broadcast Packages
  • Elements
    • Overlays
    • Transitions
  • Logo Stings
  • Openers
  • Titles
  • Video Displays

There are multiple subcategories relevant to this challenge within Video Templates! For example, cooking-themed broadcast packages, or gamer-themed stream transitions and overlays. 

There’s also plenty of room for creativity within titles (and font choices) that reflect the diversity of topics, as well as openers and logo stings!

Stock Video (Motion Graphics)

  • All subcategories

With motion graphics, there are endless possibilities, as all subcategories could potentially be used for streaming-related content. Focus on the styles and areas mentioned above, and look at the links below for more ideas!

For some more inspiration on Video Templates and Stock Video, check out our Video Specialist Mark’s collection here! and here!

Submission Checklist:

  • Create a new item within one of the categories mentioned above.
  • Add the custom tagging code “Stream2020” as one of your keywords.
  • Upload your item(s) through your usual method via Market or the Elements Contributor App.
  • Read through our Terms and Conditions below.
  • You’re done!

If you need any support, don’t forget to visit our Author Help Center for more information. 

Good luck and we can’t wait to see what you create!


Terms and Conditions

Hi, we’re Envato (Envato, we, our or us)! 

Thanks for taking an interest in our Content Challenge. We think it’s a fantastic opportunity to create some great, sought after content, and there’s the potential for participating authors (author or you) to earn one-off amounts for creating and uploading that content too.

These are our terms for the Content Challenge and by participating in the Content Challenge, you’re agreeing to them. So please read on!

  1. This Content Challenge opens 5:00pm, 24th September 2020 and will close 11:59pm, 19th November 2020 (Melbourne, Australia time). We’ll call this the Challenge Period.
  2. This Content Challenge relates to content for both Envato Market and Envato Elements, and so is open to both Market and Elements authors.
  3. To enter, you must upload new and original content within the specific category of the Content Challenge you’re taking part in. If you publish the item across Market and Elements, please ensure you use the same title for your content. For an item to be eligible in this Content Challenge (an eligible item):
    • a) it must be new (ie, not previously available for license on Envato Market or Elements);
    • b) you must use the correct tag, Stream2020;
    • c) it must be submitted to Envato for review and approval within the Challenge Period; and
    • d) the item must ultimately be reviewed, approved and uploaded for sale on Envato Market or Elements (or both). This may occur shortly after the Challenge Period, as long (3)(c) is satisfied.
  4. We’ll select the winners based on what our judges deem to be the best items that represent the theme outlined above, on or before the 10th of December, 2020. All decisions relating to winners and prizes are made by Envato and are final. We’ll notify winners by email.
  5. Winning authors will be paid by Envato within two months from the winner selection. There are 16 prizes available: $1,000 for each category winner, and $500 for each category runner up, making the total prize pool $12,000. 
  6. Some housekeeping matters:
    • a) To be eligible to participate in this Content Challenge, you need to be an Envato author on Market, Elements or both at all relevant times, including up to any payment dates.
    • b) Any items or content submitted by you in connection with this Content Challenge is submitted under the terms of:
      • i) the Envato Market Author Terms; and/or
      • ii) the Envato Elements Author Agreement, (as applicable), as well as any other Envato terms and policies that may apply to you as an author from time to time.
    • c) Further to our policy on multiple author accounts, you may only use one account to participate in this Content Challenge.
    • d) We’ll review all content submitted in connection with this Content Challenge (and tagged with the correct tag, Stream2020) and determine eligibility, in accordance with our usual review guidelines. We’ll also review items for relevance to this Content Challenge, and consistency with the brief. Our decision on this is final.
    • e) All dollar amounts are in USD.
  7. Authors remain responsible for meeting any tax obligations that come up as a result of this Content Challenge. However, we may withhold any part of the funds if the law requires us to. 
  8. We reserve the right to disqualify entrants, not approve items for upload, not award any funds in connection with the Content Challenge and to discontinue the Content Challenge if there is any illegal or fraudulent behaviour. We can also cancel this Content Challenge if there are any circumstances that mean the Content Challenge can’t be run as planned (including technical issues, hacking, natural disasters and anything else beyond our control).
  9. To the extent not covered by Envato’s Market Author Terms, Elements Author Agreement, or any other Envato terms and policies, you grant us an ongoing, worldwide, royalty-free non-exclusive license to use any content associated with your submission for the purposes of managing this Content Challenge and otherwise in connection with promoting Envato’s products and services. You also consent to us using your information to manage this Content Challenge, including publishing names of the winner/s on our sites, social media accounts, marketing materials or other sites around the world. If the law requires it, we may report the prize winner and prize details to the relevant tax authorities. Please see our Privacy Policy for more information about how we deal with personal information.
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