On the 23rd of September, we hosted our Envato Worldwide Graphics Webinar. This webinar was all about celebrating the creative world of graphics and the opportunities that are available across Envato Market and Envato Elements.
With over 300 registrations, this event explored trends and insights across our platforms, helping authors understand what customers are searching for when it comes to our exciting graphics category and explore future growth areas for authors!
Here, we’ve gathered all the top tips and insights from our Envato Worldwide Graphics Webinar presentations, including;
- Graphic Demand Trends with Andrew, Envato’s Insights Specialist.
- Setting Yourself up for Success with the Envato Elements Review Process with James, Envato’s Author Engagement Lead.
- A Fireside Chat with Kate, Envato’s Graphics Specialist
Make sure to check out all the highlights in our wrap-up! You can also view the full recording with more graphics information, tips and examples by clicking on the video below.
Top Graphic Demand Trends with Andrew, Envato’s Insights Specialist.
Industry Wide Trends
- Eras Reimagined: The 1920s and the 1980s are back in vogue.
- Neon & Cyberpunk: Neon has been the most consistent trend across most types of stock media.
- Nature & Sustainability: Searches for ‘environment’, ‘recycle’ and ‘sustainable’ are rapidly increasing in demand.
- Activism & the Ageing Demographic: Searches for the term ‘protest’ have grown by +80% across both photos and graphics.
- Inclusivity & Mental Health Awareness: Inclusivity across a range of genders, bodies, orientation and race.
How do people search on our sites?
80% of searches are related to:
- Specific productions
Top Tip: Make sure your tags adequately describe your items' features, industry and technology so customers can better find your items!
What Content is in Demand?
Top Industry / Niche Related Searches:
- Marketing & Advertising
- Health & Medical
- Real Estate & Construction
Top Tip: While the top industries can be broad, research specific niches / trends within them that may be gaining popularity. For example, e-learning has been gaining popularity within the education industry.
Top Product / Production Related Searches
- Business card
Top Tip: On Elements, we are seeing some items performing well that combine two or three of these products as one item with a consistent design.
Top Technology / Platform Related Searches
- Photoshop Action
Top Tip: Customers are often looking for social media templates across multiple social media platforms. Ensure you have consistent theming across templates, or include multiple templates in one item.
Interesting Demand Trends
- Live Streaming content continues to rise. Twitch is trending and more specifically, Twitch Overlay templates are in-demand.
- Customers are searching for more Procreate Brushes to add to their collection. Procreate is one of our highest trending ‘graphics-addons’ terms!
- Imagery relating to space is in-demand. Fast growing terms include: Outer Space, Galaxy, Astronaut, Milky Way, Planet.
- Nature is in-demand with fast growing terms including: Iceberg, Hurricane, Lightning.
- Sustainability is in-demand with fast growing terms including: Sustainability, Sustainable Energy, Climate, Sustainable, Climate Change.
Graphic templates & Graphics: The biggest opportunities align with seasonal events for example, ‘Independence Day’ and ‘Back to School’, but we can also see some demand for ‘year round’ content and emerging trends.
It’s important to do some research on key seasonal events and holidays around the world and ensure you have content for the most popular periods.
Fonts: We see opportunities that aren’t based on the latin alphabet, with terms such as ‘Arabic’, ‘Japan’ and ‘Cyrillic’ trending. There are also opportunities around specific styles such as ‘Neon’, ‘Graffiti’ and ‘Glitch’.
Presentation Templates: Searches for ‘3d Infographic’ is trending in demand.
Graphic Add Ons: Procreate (brushes) represents the biggest opportunity based on current demand trends, alongside terms such as ‘Photo Effect’ and ‘Sketch Effect’, likely relating to the very popular Photoshop actions.
Top Tip: Remember, if you’re an Elements author, don’t forget to check out the Elements Author Dashboard for more insights.
Top Tips for Setting Yourself up for Success in the Envato Elements Review Process with James, Envato’s Author Engagement Lead.
James explains how every portfolio and review experience is unique, so the focus is on an author’s individual merits and what they bring to the table, however there are some key things that are common across a lot of authors that are helpful to know during the application process.
Check out these Top Five Tips:
- 1. Be open, honest and clear about who is applying. When filling out an application, make sure to include your real name wherever possible (not a brand name), especially if you are applying with an account that already exists.
- 2. Choose your best and newest assets for Envato. When it comes to evaluating a portfolio, it’s not always based on what’s sold the most. Remember that what sells well on Market, might not be the same as on Elements as it is a different customer base and experience. So, make sure to only include your best items that you know you can create well and, if you can, prioritise some of your more recent items. Help us get a sense of who you are and what you’re creating now, not what you created 2-4 years ago.
- 3. Have a history of publishing new items regularly on Envato. Coming in with a portfolio with an array of high quality items is something that we’re after. We want to know you’ll be active in publishing new content so that there is fresh content available for customers.
- 4. Show some variety and diversity in your items. We want to see how you can create different kinds of items in your portfolio. It helps us to get a sense of the types of things you can do and the kinds of things you can produce for customers on Elements.
- 5. Have a history of doing the right thing. This means doing the right thing by customers, by authors and by Envato. We care about the interactions and behaviours within our ecosystem. The way you respond to customers, the way item pages are created and how you treat other authors via the forums for example; all those things play a role in helping to give us a sense of who you are as an author.
Bonus Tip: Remember, if you don’t succeed the first time, you can always apply again in six months time. This is a good time to think about your portfolio and the content that you’re producing. See what you have in the pipeline and try to tailor your content to what you think might work well for Elements. Have a look at what's coming through and being showcased on the site to get a sense of the aesthetic and quality level required to get onto Elements!
Fireside Chat with Kate, Envato’s Graphics Specialist.
Kate shared how she started off in design as an Icon Designer, ran an illustration business on the side and ultimately, began working at Envato.
She reflects on working in the industry when she was the only person who could do design in her first job and was often asked to create things she wasn’t sure how to do – fake it till you make it, right? This is how she found Envato Tuts+.
Every time she was asked to do something that she needed more clarity on, she went to Envato Tuts+ to view the design tutorials available. The Editor of Envato Tuts+ at the time asked her if she would be interested in writing a tutorial given she had been reading so many of them. Eventually, there was a job advertised for an Associate Editor for Envato Tuts+ and that’s how she ended up at Envato!
What does your day-to-day job look like?
Kate explains that her day-to-day includes a variety of different things, including:
- Trend Reports that include looking back at Envato platforms, Industries and what’s coming up ahead.
- Technical requirements and review operations.
- Supporting other teams in the business across selling, review and marketing.
What are some of the things you think about when it comes to planning quality requirements?
- What it looks like – does it apply to design principles?
- How does it look to the buyer – how is it presented and what’s included for the user/buyer?
- How does it work – does it have those technical requirements you need, is it free of errors?
She explains that it’s important to spend time articulating best practice in design and put that forward in a clear and easy way. In terms of technical requirements, it’s also about thinking about what would be reasonable for a buyer to expect when purchasing an item.
Additionally, since authors are designing for someone else there are also considerations around their needs and to ensure the experience they have is positive. Kate shares her learnings on how sometimes these considerations are not met.
- Often, the focus is on what the item looks like, not what’s inside the file. Working with a client means that file preparation is important so they know what they need to do, how to edit what they need to edit and that it follows a standard approach to files.
- Really learning how to use that piece of software will take you far.
- Remember to think about the end user and that they might not know as much as you do, so it’s important to keep it simple and convenient for them to use the file.
- Tidying up your files helps with presentation – think about how your files will be viewed externally and how it might make sense to someone else.
Is there a top tip you can share with authors as the Curator for content on Envato Elements?
- Sometimes authors who start on the platform will just add one or a few items and then not come back for a while. From observing the platform, the portfolios that do the best are the ones that have a good sustained publishing plan. It’s not just about one or two files, it’s about the whole library.
How can authors maintain authenticity?
- It’s good to try different styles, but it’s important to focus on a niche. Become familiar with a specific style and be really good at it. This will be far more sustainable for your business than being across too many things.
- If you are experimenting with new things, ask for feedback from colleagues. Be comfortable with being a novice, so that you can learn new things and build that confidence.
- Having a unique style means that people will recognize your style before seeing your brand or portfolio. That’s a powerful design language that speaks to authenticity.
To wrap-up, is there anything else you’d like authors to know?
- Don’t be afraid to ask questions on the forums if you’re not quite sure about the review handbook or the technical requirements. We’re not able to provide feedback on an individual level but we can help with how to prepare your items and what’s required.
- Ask each other for help to review and provide feedback on the quality of your items.
- Be consistent.
- Make sure to spend some time during the week to reflect and work on your portfolio!
Well, that’s a wrap for Envato Worldwide in 2020!
Thanks to all those who attended the webinar and we hope that it helped to inspire your future work at Envato and beyond!
Check out the top graphic demand trends from the Envato Worldwide Graphics Webinar!Tweet