Featured Author: Meet eTheme

“Always try to improve your skills. It can be hard to leave your comfort zone – but you won’t have a chance to stay in this business if you are not willing to evolve in your knowledge.”

Our latest interview this month features eTheme and their learnings and experiences as a Power Elite Author on ThemeForest.

My name is Sergei and I represent our Web Developer Team from Ukraine. We live in Sun City Mykolaiv at the seaside of the Black Sea. Our main specialization is in the creation of themes/templates on ThemeForest.

Our team consists of 13 Web Specialists,  2 Designers, 5 Developers in various CMS types (Shopify, Magento, WordPress etc.),  2 HTML/CSS/JS Frontend Developers, a QA/Tester, 2 Project Managers and an SEO Specialist.

In addition to eTheme, we also have a second profile on ThemeForest. You can check it out here: themetony

To what do you attribute your success?

Competition is very high, so my partner Alex and I are always talking about continuously evolving our products in the market in order to be successful.  

YourStore – Shopify theme

At what moment did you decide to pursue your business?

The birth of my son Dmitriy in early 2006, was a sign that I should develop my own business.

What do you love about your work and why?

It was Winston Churchill that said Never run when you can walk. Never walk when you can stand. Never stand when you can sit. Never sit when you can lay down. Never lay down when you can sleep.”

I like that my work allows me to move around and sit on my sofa if I would like. I don’t think this would be something afforded to those that work in a traditional company environment, like a bank (as I experienced in my previous occupation).

What’s the most challenging thing about your work?

I think that with all the competitive forces at play, we always need to improve our skills in this industry. Ask yourself – will you win or not?

MOGO – Multipurpose, Fashion, Electronics, Apparel, fastest Shopify theme

What or who inspires you and why?

My family, my partner, my team, and all the people that are around me – inspire me. I’m also proud my Motherland, and I will try to do my best to make a positive impact through my work.

What are some of the biggest lessons that have impacted your work?

The important thing to remember is that the main person impacting your work in the market is the customer – always remember your customer and what they need.

What is your advice to other authors regarding how to create a successful portfolio?

  1. Don’t give up. Competition is very high. One of our WP items was in the review queue more than 7 months (33 iterations). Be patient, success can’t always happen at once.
  2. Try to always improve your skills. It can be hard to leave your comfort zone – but you won’t have a chance to stay in this business if you are not willing to evolve in your knowledge.
  3. Don’t copy other items – find your own way. Be unique, offer customers new concepts, don’t be afraid of experiments. These are key opportunities.

Buy Shop Responsive Retina Magento Theme

What tools and resources are the most important in your business?

We believe the most important resources in our business are – our people. We have qualified specialists who do great work and are motivated in their jobs. Authors need to ensure that they have the right people, to create the right environment for their business.

How do you balance work and family life?

I helped my wife get involved in themes/templates creation – Now the balance is found :)

What are your hobbies and interests outside of work?

I like to sleep, drink beer and chat with my friends. I like fishing and spending time with my family.

What are your plans for the future?

I want to become a passenger on the space flight when I reach 10M sales. Wish us luck!

You can check out eTheme’s portfolio here. If you have any questions, want to continue the conversation, jump over to the forums and say hello!

2018 Design Trends Guide for Authors
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2018 Design Trends Guide for Authors