“He did this, again and again – providing us 5 stars for various reasons and praising our support team. This gave us so much motivation as a team to keep on working for our customers, beyond their expectations.“
Check out imithemes, a talented Power Elite Author on ThemeForest based in India. Here, they share top tips for building a specialised category, what makes their business unique and how they are meaningfully contributing to the WordPress and design community.
To what do you attribute your success – what makes your business unique?
We are a small team of Web Designers and developers working in Delhi, India. WordPress is the one thing we work for, live for and use for our living.. we are so happy to join the Power Elite Authors (Wall of Fame) after these 5 years of continuous effort on Envato Market.
At imithemes focus on client satisfaction and we believe that is our primary job. From our very first few years at Envato Market, we would personally check each and every support ticket. We go beyond our limits when it comes to customer’s satisfaction – if a customer asks us to do some modifications, we happily provide them with the updated files. We believe great customer is behind the success mantra of our company.
At what moment did you decide to pursue your business?
In 2009, we used to see a lot of ads displaying on several web design blogs promoting that authors of ThemeForest were earning $25k per month and this peaked my interest to check out the marketplace. I created a new account called VIP-Themes and uploaded an HTML template. I guess I made a few dollars with it at that time but later got busy with my regular clients work and never had time to upload any new items.
Later in the year, we faced a sharp decline in our earnings from our regular web design work and it was at that moment that I decided to work fulltime for ThemeForest. This is when our current account imithemes began.
It’s been a crazy ride so far.. but I owe my success to Envato Market and hope it keeps helping people like us to achieve their dreams.
What do you love about your work and why?
It provides us freedom to create what we want, without any pressure (which we can feel while working for a client). We can dedicate as much time as we want on a single project. This allows us to spend more time on features we think are important.
Also, we enjoy the freedom it gives you as a Designer or Developer. We can work from anywhere, anytime – even on holidays. I personally love the buzz of a new sale on my cell phone (using Eden App) it has become a part of my life now!
Is where you live a good place to be a creative professional and why?
Yes, I believe India is and will always be a hub for internet work outsourcing. Here in Delhi, we have countless small and big IT companies working with open source like WordPress and more.
For a creative person working online, I think we have everything easily available here; fast internet, affordable office spaces, co-working spaces and everything else.
What is your most memorable client/customer story on Envato?
Recently, a customer of our Event plugin – Eventer was so happy with our customer service that he kept on asking if there was anything he could do for us. He wanted to send us a few hundred dollars for our help in customisation but we humbly asked him to just provide us with a 5 star rating.
He did this, again and again – providing us 5 stars for various reasons and praising our support team. This gave us so much motivation as a team to keep on working for our customers, beyond their expectations.
What is your advice to other authors on how to create a successful portfolio?
As far as we understand about Envato Market (and although we didn’t like the idea of Elements initially), we can say that it still has a lot of potential. Now, we feel Elements is growing at a very good pace, so we see a lot of opportunities for Designers & Developers there as well.
Some advice we can give to our fellow authors here is to focus on a specific category, just like we have chosen (Non Profit). This way, you can make a unique portfolio specifically for a category of items. Future buyers will keep this in mind while searching and an author with more options in a single category, rather than broadly – can be seen to have better understanding or experience in developing these themes.
Who is your favorite marketplace author and why?
What are your plans for the future?
We have big plans for the Envato Market, as well as our education venture here in India. We are recruiting some good Designers to provide us with quality theme designs for our theme development.
Also, we are planning to make a few new items for our beloved Non Profit category as we have noticed that our sales in this category is pretty good, compared to other categories. We are also focusing on making our all old themes compatible with the new theme requirement guidelines issued by the Envato Market team.
Tell us one thing about you nobody knows
Beyond our imithemes brand, we have an educational institute (imi academy) as we mentioned before.. Here, we provide quality education about graphic, web design & WordPress themes development. We help our students in setting up their own freelancing business and work for Envato Market, so that they can fulfil their dreams like we did!