Featured Author: Meet King-Theme

“What helps us to hit major milestones is delivering value to our customers. Now we spend almost 100% of our mind thinking of how to bring more value to our customers.

Nguyen Thanh Tu, founder of King-Theme

Nguyen Thanh Tu, founder of King-Theme shares his Envato insights and business advice with us. Get to know Nguyen and the team below!

Tell us a bit about yourself

My name is Nguyen Thanh Tu, founder of King-Theme, my team and I live and work in Asia. We work together in the office and also work online with our partners in the same area. We spend most of our time working on the Envato marketplace.

We’re working everyday with passion and our mission to help build a better e-commerce product.

Tell us a bit about your business

Like most people, we start for profit. But what helps us to hit major milestones is delivering value to our customers. We spend almost 100% of our mind thinking of how to bring more value to customers. We love seeing our products perform, that’s the highest goal!

Tell us about how you got started creating with Envato

I have wanted to start this business since I was in college. When we first joined Envato, it was a challenge because our items were hard rejected dozens of times. All Envato power elite authors are extremely inspirational people and when we started participating at Envato, we really want to be one of them, and now we are!

What do you love about your work and why?

We are constantly learning. When the product is not stable, a lot of customers help us to improve. We learn tons of things from customers, the most memorable is when a customer explained printing methods. At that moment we suddenly realised that no one on the team really understood about this. And immediately we started planning for a lot of upgrades.

What are some of the biggest lessons that have impacted your work?

There are many lessons we have learnt along the way, some that come to mind are that we do not “sell” anything, we make customers’ lives better and they pay us for that.

It’s also important to focus on the customer’s wishes and learn from competitors and how they deliver value to customers.

Most importantly, we work for a better life. We might lose the work life balance some days, but it’s important to always be aware of which side we are tilted towards and work to correct this. For example in my spare time I enjoy running and reading.

What’s next for your team?

In the future, we want to serve millions of customers around the world.

You can view King-Theme’s full portfolio here. If you have any questions or want to continue the conversation, jump over to the forums and say hello!


Customer search insights for August/September 2021
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Customer search insights for August/September 2021