Our Content Insights Team have put together some of the most popular searches for each content-type grouped into various categories, including genre, technology, geographical and more, across Envato Market and Envato Elements.
Here, we can see how rising global concerns around COVID-19 are impacting the marketplace and customer demand. The influence of the pandemic is being felt around the world and in our daily lives with calls for lock-downs and social distancing, requiring us to find ways of spending time at home and by ourselves.
This is especially reflected in trending photo searches with ‘house’ and ‘living room’ being a rising term that customers are searching for. Similarly ‘gym’ is a trending term that is likely the result of many gyms closing and a rise in people exercising from home. ‘Cat’ and ‘dog’ is also a growing search that is likely to reflect the common routines and rituals of walking our pets as we maintain social distancing and get out into the world for a few moments a day.
As this develops and we create more popular ways of being at home, we’ll see how this is reflected in the items we see across our marketplaces. As authors, it’s important to think about how you can meet the needs of changing times and help to capture topics and subjects that are an authentic representation of the social distanced world as we’re experiencing it now.
Keep an eye on what is growing in your content-type by analyzing the popular searches below and look at ways to adapt and respond to current and rising trends.
*Need some more inspiration? The tables below also show some of the most common variations on these popular search terms.