Customer Search Insights for February and March 2022

We want to help you create items that our customers are looking for based on search data from our website, as well as upcoming global events.

Below is a list of key search trends from February and March to help you optimize the items you upload in the coming weeks.

Gym – All February

Author credit: Rawpixel

With the rush of Christmas and New Years’ over, February is the month that people head back to the gym full of good intentions for the new year! Customers are looking for depictions of group classes, gym equipment, enthusiastic instructors and more! Here are some suggested tags to use when adding relevant content:

  • Gym
  • Fitness
  • Workout
  • Gimnasio
  • Ginásio

Valentines Day – 14th February

Author credit: twenty20photos

This term trends throughout January and the first half of February. Our Customers search for romantic flat lays, happy couples of all ages and of course – people ready to deliver beautiful flowers! Here are some tags you can use when uploading relevant items:

  • Valentines Day
  • Feast of Saint Valentine
  • Couple
  • Día de San Valentín
  • Dia dos Namorados

Brazilian Carnaval – 26th February to 1st March

Author credit: jfxquadro

Carnaval is not just celebrated in Brazil! Countries around the world hold events at this time of year to mark the occasion. From carnaval-themed fitness classes to nightclub events and more, the spirit of carnaval is alive across the world. Here are some tags you may want to consider when uploading your carnaval content:

  • Carnaval
  • Rio carnival
  • Brazilian carnival
  • Carnaval parade
  • Carnaval do Brasil

International Women’s Day – 8th March

Author credit: Rawpixel

This is a globally recognized day that just keeps getting bigger! From corporate luncheons to parades and large events with guest speakers, the 8th of March is a day to celebrate and look to the future. Our Customers are looking for diverse representations of women to help them bring this special day to life. Consider adding the following tags to your content:

  • Women’s Day
  • Female empowerment
  • Diverse women
  • Dia de la mujer
  • Dia da mulher

Northern Hemisphere Spring – March to June

Author credit: twenty20photos

As a time of hope and new growth, our Customers are looking for uplifting content in Spring. From fields of flowers to baskets of fresh fruit and picnics in the sun, spring content is all about the great outdoors. See below for some suggested tags:

  • Spring
  • Springtime
  • Spring flowers
  • Primavera
  • Flores de primavera

Easter – 15th to 17th April

Author credit: puhimec

Easter is celebrated in various forms around the world, so our Customers are looking for content as diverse as Easter is! From family time to egg decorating and backyard hunts for chocolate, searches for Easter spike significantly in March.

  • Easter Sunday
  • Good Friday
  • Orthodox Easter
  • Pascua de Resurrección
  • Páscoa

Happy creating!

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Customers are looking for these stock footage items!