Marketing

Essentials of Author Marketing

As authors, understanding the essentials of marketing for your business is a vital part of your success strategy.  In this article, we take you through the fundamental areas of marketing, and how to best showcase your unique selling proposition in the marketplace. Identify Your Target Customer Base In order to attract potential buyers, you’ll need […]

Top Video Trends to Watch in 2018

It’s an Exciting Time to Be in Video. With increasing demand across platforms and styles, motion graphics and visual effects are showing what’s possible for storytellers and businesses to communicate powerful messages in our world today. The need to embrace the complex and ever-changing nature of video stems from the need to constantly surprise and […]

The Value of Deconstruction Tutorials – Boosting Your Interactions With Customers

As an author and creative business, building awareness is becoming more important than ever before. Adobe’s EVP & GM of Digital Marketing, Brad Rencher believes that “what ties this all together isn’t the things we want, it’s the experiences we demand — the sum total of all of a customer’s interactions with a brand, from […]