As authors, understanding the essentials of marketing for your business is a vital part of your success strategy. In this article, we take you through the fundamental areas of marketing, and how to best showcase your unique selling proposition in the marketplace. Identify Your Target Customer Base In order to attract potential buyers, you’ll need […]
Following on from Part One of the Branding Guide, explore how creating a brand identity works at Envato! Getting to Know Visual Identity & Assets First impressions matter. The next step is establishing a visual identity to reflect your branding. Your visual identity on your Portfolio and Profile and Profile is the first thing that […]
It’s an Exciting Time to Be in Video. With increasing demand across platforms and styles, motion graphics and visual effects are showing what’s possible for storytellers and businesses to communicate powerful messages in our world today. The need to embrace the complex and ever-changing nature of video stems from the need to constantly surprise and […]
As an author and creative business, building awareness is becoming more important than ever before. Adobe’s EVP & GM of Digital Marketing, Brad Rencher believes that “what ties this all together isn’t the things we want, it’s the experiences we demand — the sum total of all of a customer’s interactions with a brand, from […]
The start of a new year is an important time to set resolutions, make a fresh start and get more involved with the community around us. As an author, Meetups are a way to bring people together and create communities that help us and those around us, do more of what they love. Whether you’re […]
How can social media work for your business? As an author, social media is one of the most affordable and effective tools to promote your items. Social media marketing helps to develop your brand awareness, reach diverse customers and nurture your relationships across online spaces. As all social media channels have their strengths and weaknesses, […]
As an Author, it is important to know how you can turn your passion into a business by meeting the needs of your customers in a meaningful way. This means ensuring photographs meet commercial demand and reflects what customers are looking for online. This guide will explore some of the things you should know to […]
So long 2017 and hello 2018! A new year is on the horizon, with new challenges and opportunities awaiting us all. Do you have a public relations and marketing plan ready to meet these head on? Our PR & Communications Manager David Scott runs through five quick tips to help whip your new years PR […]