Marketing

Essentials of Author Marketing

As authors, understanding the essentials of marketing for your business is a vital part of your success strategy.  In this article, we take you through the fundamental areas of marketing, and how to best showcase your unique selling proposition in the marketplace. Marketing Plan by PureSolution Identify Your Target Customer Base In order to attract […]

(Part 2) Branding Guide: Creating a Brand Identity for Your Envato Author Profile

Following on from Part One of the Branding Guide, explore how creating a brand identity works at Envato! Getting to Know Visual Identity & Assets First impressions matter. The next step is establishing a visual identity to reflect your branding. Your visual identity on your Portfolio and Profile and Profile is the first thing that […]

Top Video Trends to Watch in 2018

It’s an Exciting Time to Be in Video. With increasing demand across platforms and styles, motion graphics and visual effects are showing what’s possible for storytellers and businesses to communicate powerful messages in our world today. The need to embrace the complex and ever-changing nature of video stems from the need to constantly surprise and […]

The Value of Deconstruction Tutorials – Boosting Your Interactions With Customers

As an author and creative business, building awareness is becoming more important than ever before. Adobe’s EVP & GM of Digital Marketing, Brad Rencher believes that “what ties this all together isn’t the things we want, it’s the experiences we demand — the sum total of all of a customer’s interactions with a brand, from […]

Introduction to Social Media Marketing: Finding Your Channels

How can social media work for your business? As an author, social media is one of the most affordable and effective tools to promote your items. Social media marketing helps to develop your brand awareness, reach diverse customers and nurture your relationships across online spaces. As all social media channels have their strengths and weaknesses, […]