Marketing

Most Popular Searches Across Envato Categories

Our Content Insights Team have put together some of the most popular searches for each content-type grouped into various categories, including genre, technology, geographical and more, across Envato Market and Envato Elements.  Here, we can see how rising global concerns around COVID-19 are impacting the marketplace and customer demand. The influence of the pandemic is […]

Essentials of Author Marketing

As authors, understanding the essentials of marketing for your business is a vital part of your success strategy.  In this article, we take you through the fundamental areas of marketing, and how to best showcase your unique selling proposition in the marketplace. Identify Your Target Customer Base In order to attract potential buyers, you’ll need […]